Virtue Labs

We shape living for the better by reinventing taste, care and wellbeing experiences, for more enjoyable and sustainable living.


In the pursuit of transforming hair into its healthiest version, Virtue Labs uncovered the proprietary hair-healing protein, Alpha Keratin 60ku®. This groundbreaking discovery fueled the formulation of an exclusive line of hair products, positively impacting the lives of countless women. Rooted in the vision of providing everyone their best hair scientifically possible, Virtue Labs empowers individuals to revolutionize the health, quality, and appearance of their hair, ultimately transforming the way they look and feel.

Our mission was to collaborate in creating a unique shopping experience, enabling customers to effortlessly access the precise products needed for optimal hair care. This initiative materialized into an online store powered by Magento, meticulously crafted with a specific goal in mind. The innovative “Hair Quiz” emerged as a solution to simplify the product selection journey. Through a series of thoughtfully designed questions, customers were guided to personalized product recommendations tailored to enhance the health and appearance of their hair.

Our involvement in this project encompassed a dual focus — shaping both the visual aesthetics and essential operational functionalities vital for the store’s seamless operation. On the frontend, our dedicated team brought to life a comprehensive theme tailored to the provided designs. Not only did we prioritize the proper function of the store and SEO enhancements, but we also ensured an immersive user experience, refining every aspect of the front store’s look and feel.

Navigating the functionalities presented a significant challenge, with a focal point on the quiz section. The design had to facilitate easy manipulation of potential combinations of questions and answers, along with accurate product recommendations—an intricate task that proved to be quite demanding. The primary objective was to enable seamless modifications without the necessity to individually adjust combinations, streamlining the process for enhanced efficiency.

Customer Satisfaction and Results

The efforts invested in crafting Virtue Labs’ online store yielded a visually appealing and user-friendly platform, earning high praise for its transformative impact. The implementation of the innovative “Hair Quiz” significantly enhanced the customer journey, simplifying product selection to a personalized and enjoyable experience. Customer feedback echoed notable improvements in overall satisfaction, particularly regarding the intuitive front store look and feel.

Users lauded the seamless navigation, a testament to careful design and SEO enhancements, contributing to an enriched user experience. Quantifiable results underscored our success, with the quiz section proving a dynamic and efficient tool for guiding customers to tailored product recommendations. This personalized approach increased engagement, with users reporting heightened confidence in product selections and improvements in hair health.